Deb Collins – President

“Do or do not. There is not try.” ~ Yoda

Deb was born into the hospitality industry, literally!  Her family hails from generations of New Hampshire innkeepers dating back to the late 1800’s. Growing up in both the front-of-the-house service and back-of-the house operations, the complexities and nuances to running a successful hospitality business are second nature to her.

Fast-forward to today, where she combines this early training with 25 years of professional work in the industry. Her professional career spans an array of marketing and strategic roles on both the client and agency side of the business. Deb has a proven track record for her creative approach to developing strategies and improving business processes that drive revenues. From leading RFP teams to implementing new marketing automation tools, she is recognized for her ability to deliver projects on time and on budget.

Prior to starting C Squared Company, she was the Division VP of Sales & Marketing for Delaware North Companies Parks & Resorts where she developed the  strategy, infrastructure, systems and innovations to support the sales and marketing needs of  diverse holdings comprised of 26 unique resort and attraction destinations around the world. Under her tenure, the portfolio routinely outperformed the respective markets in each geographic location, most notably the years following the 2008 Global Financial Crisis.

Deb’s education spans an undergraduate degree in English at the University of New Hampshire, international studies in psychology and philosophy in Vienna, Austria, and an MBA from Plymouth State University.

Deb has been a featured speaker at:

  • TravelCom’s Executive Women’s Forum
  • National Park Service Tourism Committee Annual Meeting
  • California Travel & Tourism’s Sustainable Tourism Conference
  • National Park’s Promotional Council Market Research Conference


Stewart Collins – Chief Customer Officer

"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality." ~ Walt Disney

Profoundly influenced by his college internship at Walt Disney World, Stewart’s passion for excellence and creative energy for all things related to customer service is a powerful force. He has the uncanny ability to see operational and customer experience details that others miss, coupled with the know-how to provide an effective remedy. Throughout his 30 years in the hospitality industry, he has improved each and every business area he touched.

Prior to C Squared Company, Stewart held various operations management and customer experience leadership positions at Delaware North Companies. In his corporate role as Director of GuestPath, he led the worldwide implementation of a standards-based customer service process for Delaware North Companies global operations including destination resorts, gaming venues,  food and beverage venues of all service categories, attractions, sports venues and airport services. He also concepted the design and development of a closed-loop web-based software system for gathering, categorizing, tracking and reporting on guest feedback collected from multiple diverse sources (Guest Opinion Survey, corporate websites, letters, emails, social media and call center).

A hands-on operator at heart, he ran a diverse array of guest recreation, transportation and seasonal lodging services with 32 profit/loss centers in Yosemite National Park. 

Prior to joining Delaware North Companies Parks & Resorts, Stewart spent over 20 years in the ski resort industry in both North and South America.

He holds a Bachelor of Science degree in Recreation Management from the University of Vermont and is also a graduate of the Walt Disney World College Program where he was honored as valedictorian of his class.

Stewart has been a featured speaker on customer experience and process improvement at:

  • Performance Management Conference 
  • Customer Feedback Conference
  • US Travel Association National Convention